A visual identity that works before anyone reads a word.

The difference between a logo and a brand

A logo is a mark. A brand is the system around it. The decisions about colour, typography, and visual language that make everything you produce recognisable as yours before anyone reads a word.

Without that system, every new piece of content becomes a negotiation between what it should look like and what it happens to look like. Brand builds the system, documents it clearly, and gives you something to hand to anyone who ever works on your visual presence.

Right for you if

✓ You are starting a business and need a visual identity built properly from the start

✓ You have a developer handling the build but need the design layer handled separately

✓ Your existing visual identity is inconsistent and you want it resolved and documented

✓ You produce content regularly and want a system that makes it faster and more consistent

What's included

✓ Logo design: primary mark plus horizontal, stacked, and monochrome variations

✓ Colour palette: primary, secondary, and neutral colours with usage guidance and hex codes

✓ Typography system: heading and body typeface selection with hierarchy and sizing guidance

✓ Brand guidelines document: a one-page reference covering logo usage, colour, and type

What's not included

✗ Website design or build (covered by the Build package)

✗ Copywriting or brand voice (covered by the Voice package)

✗ Print production costs

✗ Photography or illustration

How it works

1. 1

   Brief: A short discovery session to understand the business, its audience, and any existing visual references. What you like, what you do not, and what the brand needs to communicate before it says anything.

2. 2

   Concept: Initial logo concepts presented for feedback, typically two or three directions that interpret the brief differently. This is a conversation, not a presentation. The right direction emerges from the response.

3. 3

   Refinement: The chosen direction is developed into a complete identity: logo variations, colour palette, and typography system. Two rounds of revisions are included.

4. 4

   Delivery: Final files in all required formats, print and screen, colour and monochrome, alongside the brand guidelines document. Delivered with a brief walkthrough of how to use everything.