Brand identity
An identity system, not just a logo.
A logo on its own is a sticker. A brand is the set of decisions (colour, type, spacing, tone) that make everything recognisable before anyone reads your name. This package makes those decisions and writes them down, so your business looks like itself everywhere, for years.
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Fixed prices, excl. VAT · You own everything · Reply within 24 hours
What it costs
Three stages. Stop after any of them.
Review what you already have, draw the mark, then grow it into the full system. Each fee carries into the next stage, so you never pay for the same work twice.
01 · Start
Brand Audit
€299
Where your identity is working, where it is falling apart, and what to fix first, across print, web, social and documents
- Review of logo, colour and type in real use
- Consistency check across print, web and social
- Written report with prioritised fixes
- Delivered within 5 working days
The €299 audit fee comes off this in full within 60 days
02 · The mark
Logo Design
from €650
A mark drawn by hand, owned entirely by you
- Three distinct concepts, presented with rationale
- Revision rounds until the mark is right, agreed upfront
- Final files: print-ready, web-optimised and editable source
- Colour variants for light, dark and single-colour use
The logo fee carries over in full
03 · The full system
Logo & Brand Identity
from €1,400
Hand-crafted mark, system and guidelines document
- Logo suite: primary, stacked, icon-only, monogram
- Colour palette with hex, RGB and CMYK values
- Typography system: headings, body, hierarchy rules
- Layout and spacing principles
Every price excl. VAT, agreed in writing before work starts. You can stop after any stage.
The system, in full
What's inside
Logo & Brand Identity · from €1,400
Scoped after a conversation. Already have a logo? A system-only version builds palette and guidelines around the mark you keep. Every package includes:
- Logo suite: primary, stacked, icon-only, monogram
- Colour palette with hex, RGB and CMYK values
- Typography system: headings, body, hierarchy rules
- Layout and spacing principles
- Guidelines document covering all of the above
- Application starters: card, letterhead, social banner, newsletter
All prices excl. VAT.
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Fixed prices, excl. VAT · You own everything · Reply within 24 hours
Why it matters
Consistency is cheaper than it looks
Rebuilding flyers, re-explaining fonts to printers, guessing which blue is right: inconsistency taxes you in small amounts forever. The guidelines document ends the guessing. Hand it to any designer, printer or employee and the output matches, without you in the room.
Proof
Marks in daily use
Vitalwise and Optimotion use identities drawn here across their websites, signage and social channels. See the recent work.
Proof
Marks I have drawn
Both are live on the client's own site, doing the job they were drawn for.
Health & vitality Vitalwise Four overlapping circles, four services, one shape. Works at 16px in a browser tab and on a clinic window. See it in use → 
Physiotherapy Optimotion Spine drawn as a growing stem. Reads as anatomy up close and as a plant at a glance, which is the whole pitch. See it in use → Identity questions
What's the difference between this and the logo package?
The logo package delivers the mark and a usage sheet. Brand identity adds colour systems, typography rules, layout principles and a full guidelines document, so every future application stays consistent without your supervision.
How long does it take?
Typically 3 to 4 weeks including revision rounds. Timeline is agreed in writing with the scope; faster is possible when your calendar demands it, at a stated premium rather than silent corner-cutting.
Can the guidelines cover print and digital equally?
Yes, that is the point. Print specs arrive in CMYK with bleed guidance; digital specs in hex and responsive sizes. Newsletter templates and social banners sit alongside business cards in the same document.
Prefer to write first? Send a message instead.
Fixed prices, excl. VAT · You own everything · Reply within 24 hours